Booklist

4.30
A Chinese animated film

I want to recommend an animated film released last year. Its official English title is Nobody, but the direct translation of its Chinese name is Summer of a Little Monster.

The story is quite simple, developed from a famous Chinese novel called “Journey to the West”. It’s about a low-level monster finding out the dirty secret of high-level, trying to identify right from wrong, trying to save but being saved by the Monk Tang’s group.

I love it so much! Probably because “Journey to the West” has been one of my favorite novels since I was a kid, and the art style is just like the cartoon books I had read before.

It was released with English subtitles, so maybe most of you guys can follow the story.

You can watch it here for free: https://www.bilibili.com/bangumi/play/ep706666

继续阅读“English Entries in late April”

April 26

1. 今年一季度，抖音美妆再创新高，整体GMV超486亿，同比增速超42%。但品牌的普遍感受是：高投入无法获得超出预期的回报，而缩小投入会把品牌置于更危险的境地。就像是跳进了一个流量的漩涡，没有办法主动喊停。
2. 线上品牌走入线下的两大课题依然是：控价和窜货、一定level的服务，及“先解决3米的问题——消费者愿不愿意靠近；再解决1米的问题——能不能逛到这个柜台；最后解决0米的问题——愿不愿意试用。”
3. 2022年小红书上与始祖鸟有关的笔记，同比增长超1200%，搜索量翻了7倍多
4. 抖音#骆驼冲锋衣 话题播放量达27.4亿次；小红书上，有关迪卡侬的笔记数量达到了10万+
5. 《小红书2024宠物行业洞察报告》：
   1）在小红书种草后，89%的消费者转向电商平台进行购买，41%的用户转到线下进行购买，一个月内的全域转化率高达91%。
   2）63%的养宠新手每周都会在小红书分享宠物相关内容？
   3）【萌宠囤货人】以二线高收入女性为主，23%的用户习惯囤货型购买，其中月均花费在2000元以上的人群占比达29%？
   4）趋势1：科学养宠-宠物主均“研究生”；趋势2：专宠专用-从大而全过渡到小而美；趋势2：专宠专用-从大而全过渡到小而美

继续阅读“Daily Views in Apr. 2024”

4.22
Action Camera

I bought an action camera online this morning.

I need one because every time I show my hiking videos to my friends, I cannot properly express the feeling of walking in the mountains.

The videos I’ve taken in the past were almost taken from one standpoint. The only change I could make was moving the camera with my hands, not my feet. Because once I started walking, the video would become jittery. Thus, the videos missed many beautiful views and it looked as if I just enjoyed the scenery and flowers cozily, like in a garden.

I’m a little excited and looking forward to receiving my package and trying the camera on my next hike.

继续阅读“English Entries in April”

March  29

1. 除了基本生活所需的抽纸、卷筒纸，棉柔巾、洗脸巾、擦手纸等干巾以20%的增速逐渐遍布市场。
2. 零食品牌商品在门店销售收入占比20%~25%，毛利≤10%；头肩部“白牌”商品在门店销售收入占比60%~65%，毛利≥30%；腰尾部“白牌”商品在门店销售收入占比约20%，毛利≥30%。
3. 反向消费，消费者开始关注自身而非品牌。高端品牌涨价，强化信任感和精神属性；中阶品牌提升质价比和性价比

继续阅读“Daily Views in Mar. 2024”

前几天跟Katie聊到专业词汇的难记和易忘，她热情地建议去研究下mnemonic，找个合适的技巧来解决这个问题。

搜了一些资料之后，发现这个单词虽然陌生，但其中的很多方法实际上是之前就用过的。有一些，比如很多资料里会举例的英语里记每个月有几天的方法，显然没有小时候我们老师的数拳头窝窝来得直观易懂；但更多的小技巧，对于英文语境下的记忆，真的很有用。 继续阅读“Mnemonic及其他”